Mark Uncles

Emeritus Professor

University of New South Wales (UNSW) · Business

Status Unknown

H-index

134

Papers

11,687

Citations

—

Active Grants

University Profile

Research Areas

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingConsumer Retail Behavior StudiesDigital Marketing and Social MediaCustomer Service Quality and Loyalty

Potential Research Topics

• Consumer Behavior in Brand Consumption and Identification
• Consumer Market Behavior and Pricing
• Consumer Retail Behavior Studies

Recent Publications

Directions in Higher Education: A Marketing Perspective

Australasian Marketing Journal201837 citationsDOI ↗

Bringing sensory anthropology to consumer research

European Journal of Marketing201829 citationsDOI ↗

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

Journal of Consumer Behaviour202110 citationsDOI ↗

Social Amplification: A Mechanism in the Spread of Brand Usage

Australasian Marketing Journal20178 citationsDOI ↗

Introduction to the special issue: Harnessing the power of brand and co-created innovation

Journal of Brand Management20170 citationsDOI ↗

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